Friday, May 21, 2010

Strange Bedfellows

Getting on the Iron Man 2 bandwagon is Norton Internet Security. Buying select Norton 2010 will get you a free Iron Man comic or you could just read it online. But that kind of defeats the purpose of a free Iron Man comic if you just give it away? Right?

The comic is a fun infotainment commercial for Internet security awareness, like those old Honda comics warning you to buckle your seat belts. I'm just wondering how effective this really is. Comic books, soon to be relics in their own way, are not written with children in mind anymore, and probably not read by children unless it was downloaded off of iTunes.

More to the point, children, being born in the digital era, already know much about computers and would probably give these comics to their parents to read and not vice versa. I suppose Norton could be generalizing that computer nerds and comic book nerds are one and the same, but then, wouldn't they already have Norton or one of their competitors at least?

Norton should get a nod for an old fashioned PSA, but a comic book and a computer security program strikes me as strange bedfellows.

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